Morgan Stanley

Morgan Stanley · What's Next?

Morgan Stanley presents 'What's Next?', a cinematic campaign that maps the evolution of trade across diverse historical eras. The project traverses time, moving from ancient desert bartering scenes to the hardware-heavy aesthetic of 1980s finance and into modern, urban landscapes. Developed by 72andSunny NY, the film utilizes live-action technique and a high-fidelity cinematic approach to ground its narrative in the tangible history of commerce. Production duties were handled by Park Pictures US, with extensive post-production and visual effects provided by Untold Studios LA and Niccolò Montanari. The soundscape was crafted by Concrete Form.

Morgan Stanley · Old School Grit. New World Ideas

Morgan Stanley · From Grit to Vision

Morgan Stanley · Behind the Drive | Old School Grit. New World Ideas

Morgan Stanley · Warming Up

Morgan Stanley presents 'Warming Up,' a cinematic campaign that explores the human preparation behind significant life transitions. The project, developed with creative direction from 72andSunny NY, frames its narrative through a series of live-action sequences featuring individuals readying themselves in diverse environments. Produced by Park Pictures US, the film utilizes a warm visual palette to anchor its storytelling. Post-production and visual effects were managed by Untold Studios LA and Niccolò Montanari, while the soundscape was crafted by WORK USA and Concrete Form to accompany the vertical video format.