Lidl

12 projects·0 creatives·

Featured Lidl projects

This week's top Lidl projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.

Project

Lidl · $60 Bread Billboard Social

Project

Lidl · $60 Bread Billboard

Project

Lidl · A Magical Christmas

Lidl presents 'A Magical Christmas,' a retail campaign that leans into a seasonal narrative set within a snow-dusted European village. Produced by BWGTBLD with production services provided by Entity Films Slovenia, the commercial captures winter activities and festive community interactions. The film utilizes cinematic framing and cold winter lighting to establish its tone. The aesthetic is defined by a nostalgic quality, highlighting textured winter apparel and the classic hallmarks of a holiday celebration.

Project

Lidl · Baby

This commercial campaign for Lidl, titled Baby, highlights the retailer's nappy range within a domestic nursery setting. The live-action spot focuses on infant care routines, emphasizing the practicality and comfort of the product line. The execution leans into a clean, warm aesthetic, utilizing natural light to frame the intimate, daily interactions between a caregiver and an infant. The film maintains a grounded perspective, focusing on the essential utility of the products within the big box retail sector.

Project

Lidl · Best Parents Ever

Lidl’s Best Parents Ever campaign highlights family routines and the intersection of active lifestyles with fresh, everyday dining. The project transitions between outdoor soccer matches in residential settings and candid, intimate meals shared in a home environment. Built on a live-action technique, the film channels a lifestyle aesthetic through the use of natural light and cinematic framing. Drone footage provides scale to the outdoor scenes, contrasting with the warm, grounded tone of the indoor dining sequences.