Lidl
A Magical Christmas
Brand
ProjectA Magical Christmas
Date
Dec 2024
Description
Lidl presents A Magical Christmas, a retail campaign that leans into seasonal storytelling. Produced by BWGTBLD with production services by Entity Films Slovenia, the work captures winter activities within a snowy village setting. The commercial utilizes atmospheric cinematic framing to highlight festive holiday details, including winter apparel and outdoor play. Through its use of live-action technique and nostalgic visual cues, the piece establishes a cohesive narrative for the holiday period.
Style
Horizontal, Cinematic, Nostalgic
Industries
Big Box Retail
Color
Navy
Golden Yellow
Pure White
Background
Street
Context
TVC / TV Commercial
Associated creatives
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