Disney
Disney's cinematic campaigns, trailers and streaming platform promos across entertainment
Featured Disney projects
This week's top Disney projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Disney · Once a Princess, Always a Princess: A Disney Short
In a poignant expansion of its brand narrative, Disney+ leans into the emotional resonance of childhood wonder with the campaign titled Once a Princess, Always a Princess. This live-action technique short film avoids the bombast of typical streaming platform marketing, instead opting for an intimate, cinematic perspective that captures a universal moment of quiet contemplation. The visual story follows a young girl observing an apartment complex across the way under the cover of night, where warm, glowing windows pierce through a moody, nocturnal atmosphere. By focusing on this fleeting instance of curiosity and longing, the spot effectively grounds the larger-than-life Disney identity within a relatable, everyday lifestyle context. The project reflects a sophisticated collaboration across the global creative landscape, featuring production efforts from Arts & Sciences and Comfort Films alongside the agency vision of Publicis Production UK and Fallon. Post-production specialists at NOISE further elevate the aesthetic, while the evocative sound design by Department of Music and The Harbor Picture Company provides a delicate sonic backdrop to the visual stillness. Through its restrained color grading and careful framing, the film transforms a solitary night into a cinematic meditation on identity, proving that even the most massive media and entertainment brands can find profound power in the smallest, most grounded human stories.
NBA, Disney · Moana
This collaborative spot for the NBA and Disney features a creative crossover centered on the film Moana. Directed by Brad Baruh, the project captures a humorous narrative shift as actor Dwayne The Rock Johnson takes on the role of a tattoo artist, tending to NBA athlete Giannis Antetokounmpo within a barbershop setting. The film utilizes warm lighting and tight framing to highlight the dynamic between the two public figures. The execution leans into a cinematic, live-action technique, focusing on the intimate details of the barbershop environment to ground the comedic interaction.
Disney · The Last Verse
Disney+ explores its legacy in 'The Last Verse,' a documentary-style project that weaves together archival footage to trace the origins of the studio's iconic musical history. The film features original black and white clips of Walt Disney and songwriters, set against the backdrop of the 1964 New York World's Fair. Crafted with a distinct mid-century aesthetic, the work employs period television framing and authentic film grain. The production, helmed by SMUGGLER UK with agency lead adam&eveDDB, utilizes documentary techniques to maintain a historical tone. Post-production efforts from The Assembly Rooms, Selected Works, and Company 3 London refine the visual texture, while Soundtree and 750mph manage the project's sonic landscape.
Disney · A Disney Holiday Short: Best Christmas Ever
Disney celebrates the festive season with 'Best Christmas Ever,' a narrative-driven holiday commercial. Captured with a cinematic approach, the spot follows a young girl focused on her holiday preparations within a warmly lit, decorated family home. The work relies on a nostalgic aesthetic and live-action technique to ground the seasonal narrative. Developed by agency adam&eveDDB, the production was helmed by Hungryman with support from Gatehouse. The project features comprehensive post-production work, including VFX and color grading, from partners Untold Studios, Final Cut London, and Company 3 London, with an original score provided by Soundtree.
Disney · Playmation
Disney Playmation arrives in this commercial spot, bringing a mix of domestic fantasy and action-driven gameplay to life. The film follows a young boy whose transition from a quiet living room to an immersive cityscape is marked by a sudden, high-energy transformation into Iron Man. Produced by Interrogate, LA with creative development by TBWA Chiat Day LA, the spot employs VFX and live-action technique to bridge the gap between imagination and play. The narrative leans into cinematic lighting and a shift from desaturated tones to bright, vibrant daylight, highlighting the scale of the digital armour integration handled by The Embassy.
Disney · Team of Heroes
Disney's Team of Heroes campaign highlights the support provided within pediatric environments. This live-action project captures intimate, candid interactions between children and caregivers in a brightly lit, domestic-style setting. Utilizing a cinematic approach, the production relies on natural light to maintain a soft and gentle aesthetic throughout the scenes. The film focuses on the human element, showcasing moments of connection and play in a supportive atmosphere.
Disney, Balmain · The Lion King Collection
Disney and Balmain collaborate on The Lion King Collection, a high-fashion campaign presented as a live-action commercial. The imagery centers on sculptural, metallic-toned garments worn by models in an outdoor setting, where the clothing interacts with the reflective environment. The production, credited to Eleanor, utilizes natural light to emphasize the textures and saturated golden hues of the pieces. The film captures the collection's focus on heavy, ornate apparel through a series of dynamic, horizontal compositions.
Disney · What If Super Bowl
Disney presents a fast-paced cinematic montage that reinterprets iconic narrative moments from its extensive library of film, television, and sports content. This campaign piece, created for the Super Bowl, sequences diverse scenes ranging from desert landscapes and superhero battles to intimate character moments and culinary workspaces. The project employs a blend of live-action technique and archival footage to explore alternate narrative possibilities. The editing utilizes a varied range of compositional framing, shifting between widescreen panoramas and close-ups to maintain a high-energy, immersive viewing experience.
Disney · Bill Irving
This commercial spot for Disney, produced by Truce Production Co, constructs a narrative through a high-energy montage. The project blends monochrome portraiture of sports figures, including Jack Ginnivan, Tayla Harris, and Christian Petracca, with segments of period drama and concert footage. The piece utilizes a live-action technique to move between studio interviews and theatrical staging. The visual language shifts between moody chiaroscuro lighting and warm, vibrant stage environments, integrated through cinematic editing and rhythmic sound design.
Disney · Doomsday Teaser
Disney presents a cinematic teaser for Doomsday, a live-action project captured with a distinct focus on atmospheric world-building. The piece explores a desolate, gothic-inspired interior, utilizing shadow and muted light to establish a sense of suspense within the architecture of a grand hall. The production leans into a dark, textural aesthetic. The movement of the camera through the space highlights the interplay of light and shadow, grounding the narrative in a silent, immersive environment. Sound and atmosphere are central to the teaser, with music and sound design provided by Parasol Music, and production efforts led by Martin Wave and Garrett Weyenberg.
Disney · Hoppers Theatrical Campaign
Disney+ brings its highly anticipated theatrical release, Hoppers, to the forefront of the urban landscape with a global campaign that demonstrates the immense power of digital out-of-home advertising. By transforming transit hubs and bustling metropolitan corridors into immersive brand experiences, the initiative serves as a masterclass in modern media and entertainment promotion. The execution leans heavily into a bold, high-contrast aesthetic, utilizing vibrant yellow branding that slices through the nighttime cityscapes to command attention from every passerby. The promotional strategy, centered on massive digital billboards and expansive cinema marquees, utilizes a sophisticated blend of motion graphics and live-action techniques to breathe life into the film's character animations. This cinematic approach ensures that the title graphics maintain their narrative weight even in high-traffic environments, bridge-building between the big screen and the reality of a daily commute. With specialized animation support from the team at BIEN, the campaign achieves a seamless integration of artistic flair and commercial visibility. By favoring clean, graphic layouts that prioritize readability at scale, the project successfully bridges the gap between traditional cinematic storytelling and the fast-paced, high-impact demands of contemporary digital marketing. It is a striking example of how cohesive visual identity and strategic spatial planning can elevate a theatrical debut, proving that even in the noise of a city, compelling design remains the most effective bridge to a global audience.
Disney · Famous In Love
The Disney+ campaign titled Famous In Love captures the electric energy of a high-end social gathering, perfectly mirroring the aspirational appeal inherent to the streaming platforms, media and entertainment landscape. By leaning into a sophisticated, dimly lit event space, the production utilizes warm, golden ambient lighting and elegant gold drapes to construct an atmosphere that feels both exclusive and irresistibly celebratory. The cinematic execution relies on dynamic motion to sweep through the room, seamlessly transitioning between candid individual interactions and wide, bustling crowd shots that emphasize the chemistry of the diverse cast. With meticulous attention to detail, the visuals showcase party attire ranging from sequined dresses to tailored blazers, while incorporating live-action technique and expertly deployed slow motion to heighten the sense of luxury and intrigue. The project benefits from the sharp creative oversight of Max Cooper, alongside the robust production capabilities of NuContext Creative, who together ensure the lifestyle-focused narrative resonates with a modern audience. Rather than relying on static imagery, the team uses these sophisticated visual cues to evoke a sense of aspiration, grounding the campaign in a tangible, high-energy environment that speaks directly to the core demographic of the brand. Every frame serves the broader objective of fostering viewer connection, transforming a standard event setting into a vibrant, memorable cinematic experience that lingers well beyond the initial viewing.
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