Best Buy
Best Buy's culture-shaping campaigns and retail entertainment across specialty retail
Featured Best Buy projects
This week's top Best Buy projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Best Buy · Asking Amy (Super Bowl)
Best Buy steps into the spotlight for its Super Bowl spot, 'Asking Amy,' featuring actress Amy Poehler. The campaign centers on a comedic interaction inside a retail environment, as Poehler tests a range of consumer electronics—from smartphones and headphones to cameras and kitchen appliances—with a store associate. Produced by Hungryman with creative direction from agency Crispin Porter & Bogusky, the piece leans into a live-action technique to capture the quick-fire exchange. The commercial maintains a clean aesthetic within the brightly lit retail space, focusing on the dynamic between the talent and the store staff to navigate the complexities of modern technology. This narrative-driven approach serves as the primary commercial messaging for the big box retailer.
Best Buy · Ozzy vs. Bieber (Super Bowl)
Best Buy tapped into pop culture for this Super Bowl campaign, featuring a high-energy exchange between Ozzy Osbourne and Justin Bieber. Set against a minimalist, futuristic white backdrop, the commercial promotes the brand's Buy Back program through a series of humorous celebrity interactions. The production, handled by agency Crispin Porter & Bogusky with production by Hungryman, utilizes live-action technique to ground the stylized, sci-fi aesthetic. The creative direction leans into a clean, cinematic visual language, punctuated by sharp blue gradient title cards to emphasize the consumer electronics service offering.
Best Buy · Common
Best Buy features artist Common in this energetic commercial for mobile technology. The campaign focuses on the versatility of consumer electronics, tracking Common as he moves through a dynamic studio environment. Throughout the spot, Common transitions between tailored business wear and casual athletic outfits, utilizing various smartphones and lifestyle props. The production leans into a clean live-action technique with crisp pacing to highlight the integration of tech into an active, multifaceted lifestyle. Sound design by Swell Sound provides the rhythmic foundation for the visual narrative.
Best Buy · Teen Tech Center_Anouk
Best Buy highlights the creative potential of its Teen Tech Center program in this short-form documentary. The film follows Anouk, a young poet, as she navigates urban and natural environments, using a tablet and stylus to capture her creative process. Produced by Southside Films with creative direction by X-15, the project leans into a nostalgic aesthetic, utilising live-action techniques to frame intimate moments of self-expression. The documentary-style edit emphasizes the interplay of natural sunlight against urban architecture, creating a contrast between digital technology and organic surroundings.
Best Buy · A Day in the Life Of
Best Buy explores the intersection of daily routine and digital connectivity in the campaign 'A Day in the Life Of'. The spot captures a quiet, domestic moment featuring a young man and his pet in an intimate bedroom setting. Utilizing a live-action technique and a vertical orientation, the commercial focuses on the effortless integration of personal technology into everyday tasks. The clean, cinematic execution emphasizes a natural indoor aesthetic.
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