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BrandZimmermann
ProjectFall 2025 Ad Campaign
Model in a black sheer dress and boots walking through a grassy meadow for Zimmermann Fall 2025 campaign

Zimmermann Fall 2025 Ad Campaign 2025

Associated creatives

Nicky Zimmermann
Nicky ZimmermannZimmermann Creative Director
Smile Agency
Smile AgencyAgency
Emil Vrisakis
Emil VrisakisCreative Director
Benny Horne
Benny HornePhotographer
Thibault Della Gaspera
Thibault Della GasperaVideographer
Annemary Aderibigbe & Lexi Boling
Annemary Aderibigbe & Lexi BolingModels
Romy Frydman
Romy FrydmanStylist
Damien Boissinot
Damien BoissinotHair
Jodie Boland
Jodie BolandMakeup
Anita Bitton
Anita BittonCasting Director
The Establishment
The EstablishmentCasting Director
Portugal
PortugalLocation

Tags

woman in black sheer dressblack sheer dresssheer dresswoman in dressblack dressdressbrown knee high bootsbrown bootsbootsgold necklacegold earringsgold jewelryjewelryblack capecapewoman standing in meadowwomanfemale modelmodel

Description

Captured by photographer Benny Horne in Portugal, this image for Zimmermann's Fall 2025 ad campaign features a model standing in a grassy meadow dotted with wildflowers. The subject wears a flowing black sheer printed dress with a high neckline, a draped cape-like overlay, and brown knee-high boots, complemented by gold statement jewellery. The natural outdoor setting includes a reflective body of water and rolling grassy hills under a partly cloudy sky. The composition employs horizontal framing with natural light casting soft shadows across the landscape.

Style

Editorial, Horizontal, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (70%)
Camel (30%)

Background

Meadow

Context

Advertising Campaign