Zimmermann: Summer Swim

Jan 2020

Zimmermann’s Summer Swim campaign captures a sun-drenched coastal narrative, set against a backdrop of rolling hills, turquoise waters, and tropical foliage. The editorial series leans into a relaxed, aspirational aesthetic, utilizing natural light and warm tones to highlight the intricate textures of the collection’s swimwear and resort wear. Photographer Benny Horne anchors the visual identity of the project, working alongside model Olivia Vinten. The campaign, under the creative direction of Emil Vrisakis, incorporates analogue film textures that lend a classic, authentic feel to the outdoor lifestyle vignettes. Fashion styling by Romy Frydman and Gabriele Hackworthy, with hair by Renya Xydis and makeup by Jodie Boland, reinforces the effortless, breezy tone of the seasonal collection. The project includes a series of editorial stills and a commercial motion piece directed by Justin Woo, unified by a consistent golden-hour palette and coastal settings.

Editorial, Horizontal, Warm

Natural light

Advertising Campaign