Model in snakesprint bikini and straw hat leaning on a bicycle beside a road

Model standing outdoors in a printed maxi dress against a clear sky background for Zimmermann Summer Swim

Woman in floral print outfit seated on grassy coastal slope by ocean under overcast sky for Zimmermann Summer Swim

Model walking along a coastal path wearing a navy blue one-piece swimsuit, holding a handbag.

Model in yellow bikini and sunglasses seated on the wooden deck of a boat on open water

Model Olivia Vinten seated in tall coastal grass wearing a printed tropical dress by Zimmermann for Summer Swim.

Model standing on a lush green grassy hill wearing a white lace dress with blue tie against an overcast sky

Model standing waist-deep in clear ocean water wearing a bright orange bandeau bikini top and dark bottoms.

Model standing outdoors wearing a long sheer patterned dress against a coastal sunset background

Model leaning against a palm tree wearing a long floral patterned dress in a dense tropical forest.

Model in a leopard print swimsuit posing on a sandy beach with arms raised

Model standing outdoors among palm trees wearing a pink patterned playsuit with a rope belt, near surfboards.

Zimmermann Summer Swim 2020

About

Zimmermann’s Summer Swim campaign captures a sun-drenched coastal narrative, set against a backdrop of rolling hills, turquoise waters, and tropical foliage. The editorial series leans into a relaxed, aspirational aesthetic, utilizing natural light and warm tones to highlight the intricate textures of the collection’s swimwear and resort wear. Photographer Benny Horne anchors the visual identity of the project, working alongside model Olivia Vinten. The campaign, under the creative direction of Emil Vrisakis, incorporates analogue film textures that lend a classic, authentic feel to the outdoor lifestyle vignettes. Fashion styling by Romy Frydman and Gabriele Hackworthy, with hair by Renya Xydis and makeup by Jodie Boland, reinforces the effortless, breezy tone of the seasonal collection. The project includes a series of editorial stills and a commercial motion piece directed by Justin Woo, unified by a consistent golden-hour palette and coastal settings.