Zimmermann

Jan 2020

Zimmermann’s Summer Swim collection campaign captures a coastal, sun-drenched aesthetic through an expansive editorial lens. Featuring model Olivia Vinten, the project traverses diverse landscapes ranging from rugged, grassy cliffside paths and tropical forest interiors to calm, turquoise shorelines. The imagery leans into a soft, organic visual language, utilising natural light and analogue film techniques to highlight the intricate textures of the garments, from sheer lace and botanical prints to structured swimwear. Photographed by Benny Horne, the campaign features creative direction from Justin Woo and Emil Vrisakis. The art direction and styling, led by Romy Frydman and Gabriele Hackworthy, emphasise a relaxed, tactile approach to summer fashion, complemented by hair styling from Renya Xydis and makeup by Jodie Boland. Casting was directed by Anita Bitton, rounding out a cohesive production that remains grounded in a warm, earthy palette.

Editorial, Horizontal, Warm

Natural light

Advertising Campaign