Brand
ProjectSummer Swim
Zimmermann Summer Swim 2020
Associated creatives
Tags
Description
Zimmermann's Summer Swim campaign features a model standing waist-deep in clear, sunlit ocean water with her head tilted back. She wears a vibrant orange bandeau bikini top paired with dark, high-waisted bottoms tied with a contrasting red sash at the side. Her long blonde hair flows loose over her shoulders, catching the natural daylight. In one hand, she holds a pair of dark swimming flippers submerged near the surface. Benny Horne captured the campaign outdoors with natural lighting reflecting across the shallow turquoise sea floor.
Style
Editorial, Horizontal, Warm
Techniques
Natural light
Industries
Swimwear
Color
Burnt Orange (50%)
Navy (50%)
Background
Ocean
Context
Advertising Campaign