Zara: Zara Man - SS25

May 2025

The Zara Man SS25 campaign is an exploration of raw textures and minimalist menswear, set against rugged volcanic landscapes and arid desert terrain. The editorial imagery emphasizes a tactile, monochromatic palette, leaning into earth tones and high-contrast natural light to frame the collection's focus on structured tailoring and knitwear. Photographer Daniel Archer and art director Laura Jauregui anchor the visual narrative in a moody, atmospheric aesthetic, utilizing grainy finishes and analogue film techniques to heighten the organic feel of the outdoor environment. Featuring models Ottawa Kwami and Teun van Stein, the campaign combines elevated studio-style portraits with sweeping, textural landscapes. Hair styling by Oscar Buitrago complements the understated grooming and clean, deliberate silhouettes throughout the series.

Editorial, Vertical, Earthy

Natural light

Advertising Campaign, Lookbook