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·Zara Man - SS25

Male model in a dark long-sleeve shirt and shorts with cap and sunglasses standing before an ochre monolith in a desert landscape.

Model wearing a textured brown sleeveless top and dark cap holding a large yellow shoulder bag against a rugged rock formation.

Model standing on volcanic rock with arms crossed wearing a brown knit polo and dark trousers against a coastal horizon.

Male model reclining on a black volcanic sand beach wearing a dark jacket over a textured brown shirt

Male model in a dark vest and brown trousers standing outdoors on a dark volcanic mountain terrain.

Model wearing dark sleeveless vest, trousers, and headscarf reclining on a rugged dark terrain slope under overcast sky

Full-length portrait of a male model wearing a brown knit polo shirt and pleated shorts against a warm wall.

Black man wearing a brown knitted polo shirt and beige trousers against a textured golden yellow background

Male model standing on rocky terrain near ocean waves wearing dark suit trousers and jacket for Zara Man SS25 campaign.

Four metal rings resting on a textured red earth terrain captured from an overhead perspective.

Model standing on red terrain wearing a brown shirt and dark trousers for Zara Man SS25 campaign.

Male model standing barefoot in red sandy terrain wearing a patterned shirt and dark trousers against a rocky landscape.

Zara Zara Man - SS25 2025

About

The Zara Man SS25 campaign is an exploration of raw textures and minimalist menswear, set against rugged volcanic landscapes and arid desert terrain. The editorial imagery emphasizes a tactile, monochromatic palette, leaning into earth tones and high-contrast natural light to frame the collection's focus on structured tailoring and knitwear. Photographer Daniel Archer and art director Laura Jauregui anchor the visual narrative in a moody, atmospheric aesthetic, utilizing grainy finishes and analogue film techniques to heighten the organic feel of the outdoor environment. Featuring models Ottawa Kwami and Teun van Stein, the campaign combines elevated studio-style portraits with sweeping, textural landscapes. Hair styling by Oscar Buitrago complements the understated grooming and clean, deliberate silhouettes throughout the series.