Zara
Zara Man - SS25
May 2025
The Zara Man SS25 campaign is an editorial fashion series that explores raw textures and rugged landscapes. Photographed by Daniel Archer with art direction by Laura Jauregui, the imagery leans into a minimalist aesthetic, setting modern menswear against arid desert terrain, volcanic rock, and coastal horizons. The collection features models Ottawa Kwami and Teun van Stein, styled in relaxed dark tailoring, textured knitwear, and earthy tones. The execution relies on natural light to highlight tactile fabrics and structural contrasts, incorporating techniques such as analogue film and grainy textures to establish an atmospheric mood. Hair styling by Oscar Buitrago complements the understated, raw presentation of the collection.
Editorial, Vertical, Earthy
Natural light
High Street Fashion
Advertising Campaign, Lookbook
