Zara

Oct 2025

The Fall 2025 campaign for SR_A by Samuel Ross and Zara presents a collection focused on tactical utility and textured layering. Shot by photographer Willy Vanderperre, the project balances moody, low-key chiaroscuro studio portraits with expansive, natural-light shots set against desolate, earthy landscapes. The series emphasizes technical fabrics, heavy parkas, and utilitarian silhouettes, highlighting the structural design vision of Samuel Ross. Directed by Gorka Sorozabal, the campaign features models Chandler Frye, Julez Smith, Long Li, and Timo Pan. The editorial imagery uses matte textures and gritty finishes to ground the designer fashion collection, supported by hair styling from Anthony Turner and makeup by Lynsey Alexander.

Editorial, Vertical

Low-key / chiaroscuro

Designer Fashion

Advertising Campaign, Lookbook