Zara

Oct 2025

The SR_A by Samuel Ross Fall 2025 campaign for Zara presents a synthesis of utilitarian design and technical layering. Shot by photographer Willy Vanderperre, the editorial series captures a rugged aesthetic through a blend of controlled studio work and stark, natural landscape portraiture. The imagery leans into a gritty, low-key chiaroscuro style in studio settings, where directional lighting emphasizes the coarse textures of fleece, knitwear, and technical outerwear. Conversely, the outdoor compositions utilize diffuse natural light across desolate, earthy meadows to highlight the collection's functional silhouette and layered proportions. Creative direction is anchored by Samuel Ross, with film direction by Gorka Sorozabal. The production features hair styling by Anthony Turner and makeup by Lynsey Alexander, working with models Chandler Frye, Julez Smith, Long Li, and Timo Pan.

Editorial, Vertical

Low-key / chiaroscuro

Designer Fashion

Advertising Campaign, Lookbook