Zara

Aug 2025

Zara’s Selena and Apolline campaign is a study in contemporary layering and textural contrast, captured through a clean, editorial lens. The series moves between minimalist studio environments with white seamless backdrops and nuanced architectural settings, focusing on the interplay of sheer fabrics, lace detailing, and structured knitwear. Photographer Adam Peter Johnson leads the visual direction, working alongside fashion editor and stylist Vanessa Reid to curate a wardrobe of ruffled blouses, oversized leather, and intricate denim pairings. Hair stylist Kalle Eklund and makeup artist Celine Martin maintain a polished, natural aesthetic across the series, with models Selena Forrest and Apolline Rocco Fohrer fronting the collection. The imagery channels a precise, high-contrast monochrome palette, punctuated by earthy tones in outdoor frames.

Editorial, Vertical, Monochrome, Clean

High Street Fashion

White Seamless

Lookbook