Zara
Roe
Brand
ProjectRoe
Date
Jun 2024
Description
Zara presents Roe, a fashion editorial project that captures a series of intimate portraits and full-body looks. The imagery, shot by photographer David Portela, places model Roe Elema in a variety of settings, ranging from stark, minimalist studios to natural, overgrown meadows. Utilizing a combination of natural light and analogue film techniques, the series emphasizes material textures, including tweed, leather, and knitwear. The compositions lean into editorial conventions, alternating between low-key, high-contrast monochrome shots and clean, daylight-lit looks.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
High Street Fashion
Color
Jet Black
Context
Lookbook
Associated creatives
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