Zara: Mallorca

May 2024

Zara’s Mallorca project serves as a cinematic fashion campaign that leans into the relaxed, sun-drenched atmosphere of Mediterranean coastal life. Photographed by Josh Olins, the imagery captures model Corrado Martini across a series of outdoor lifestyle settings, from weathered stone slipways and traditional architecture to the open water of the coast. The aesthetic focuses on candid movement and textured layering, with the styling emphasising summer-ready knitwear, loose linens, and graphic accents. By utilizing natural light and deliberate golden hour compositions, the series creates a cohesive, atmospheric visual narrative. The execution employs a warm, earthy color palette and sharp editorial framing to highlight both the subjects and the rustic surroundings.

Editorial, Vertical, Warm

Natural light

Advertising Campaign