Zara

May 2024

Zara presents a sun-drenched exploration of Mediterranean style in this fashion campaign, shot on location by photographer Josh Olins. The imagery captures a relaxed, candid narrative set against the rustic architectural backdrops and coastal landscapes of Mallorca. Throughout the series, model Corrado Martini is styled in a seasonal palette of earthy tones and vibrant textiles, ranging from textured knits and patterned shirts to relaxed denim. The project leans into a warm, atmospheric aesthetic, utilising natural light to define textures and create depth. By incorporating elements such as weathered stone, traditional wooden features, and open water, the campaign evokes a classic summer lifestyle. Captured with an editorial eye, the work makes frequent use of golden hour lighting and occasional analogue film techniques to build a consistent, sun-washed visual identity.

Editorial, Vertical, Warm

Natural light

High Street Fashion

Advertising Campaign