Zara

Jan 2024

Zara presents the Denim Fit Guide, a comprehensive fashion e-commerce project designed to showcase fit variations through modular styling. The series utilizes a clean studio aesthetic to emphasize garment construction and denim silhouettes. Featuring model Assa Baradji, the campaign employs a consistent visual language across vertical and horizontal formats. The editorial approach leans into natural light and bright, even studio illumination to highlight the textures of knitwear, leather, and layered denim pieces. With makeup by Jose Carlos Gonzalez, the project prioritizes a polished, minimalist presentation for the retail catalog, focusing on the versatility of light-wash, high-waisted, and distressed fits.

Vertical, Clean

High Street Fashion

White Seamless

E-commerce / Product