Zalando

Sep 2024

Zalando presents a collaborative editorial campaign with AZ Factory, blending high-end fashion design with a contemporary, lifestyle-driven aesthetic. The project utilizes natural light and clean, editorial framing to highlight the collection's textures and vibrant colour palette across both studio and outdoor environments. Photographed by Tristan Rösler, the imagery features Kamil Pluym as the lead model, with hair styling by Noriko Takayama. The campaign leans into a live-action technique, capturing candid, conversational moments alongside more formal, portrait-centric shots that emphasize the sharp tailoring and bold knitwear of the collaboration.

Editorial, Vertical, Clean

Natural light

Designer Fashion

Advertising Campaign, Editorial