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Zalando: Zalando x AZ Factory

Date

Sep 2024

Description

Zalando presents an editorial fashion campaign in collaboration with AZ Factory, documented by photographer Tristan Rösler. The imagery leans into a clean, editorial aesthetic, capturing a series of portraits and candid scenes that highlight the textured knitwear and vibrant tailoring of the collection. Utilizing natural light to emphasise the garments' tactile qualities, the project features model Kamil Pluym across various urban and office settings. Hair styling by Noriko Takayama completes the visuals, which move between structured, classical architectural backdrops and interior vignettes.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Context

Advertising Campaign, Editorial

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