Zalando
Zalando Ecom July 2025
Brand
ProjectZalando Ecom July 2025
Date
Jul 2025
Description
Zalando presents its July 2025 e-commerce collection through a series of studio portraits captured by photographer Max Siedentopf. The campaign leans into a clean, minimalist aesthetic, focusing on the textures of seasonal attire including silk-finish fabrics and structured leather accessories. Featuring model Hakima Athuai, the photography utilizes soft light and neutral seamless backdrops to highlight the silhouette of the apparel. The imagery maintains a consistent commercial focus, utilizing clean compositions to showcase garment details.
Style
Vertical, Clean, Minimalist, Commercial
Techniques
Soft Light
Industries
E-commerce Platforms
Color
Jet Black
Pure White
Background
White Seamless
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