Zalando: Your Run, Your Pace

Nov 2024

Zalando presents Your Run, Your Pace, a dynamic sportswear campaign that captures the intersection of personal achievement and community. Featuring diverse groups of athletes, the film focuses on the candid reality of training, highlighting moments of exertion and camaraderie within an outdoor park setting. Produced by Studio 11:40, the project leans into a cinematic visual language. The footage pairs fluid motion sequences of running with intimate close-ups, utilizing natural light to emphasize the authenticity of the athletes' movement. With post-production and VFX handled by Rascal, the edit balances high-energy action with quieter reflections on the runner's experience.

Horizontal, Action, Cinematic

Analogue / film, Natural light

Park

Advertising Campaign