Zalando: Young Fashion
Brand
Date
Oct 2023
Description
Zalando presents Young Fashion, an editorial campaign captured in a rugged, natural mountain landscape. The imagery leans into a high-contrast aesthetic, utilizing natural light to emphasise the vivid color palettes of the winter outerwear and the varied textures of the apparel. Photographer Denny Sachtleben leads the visual direction, supported by fashion editor and stylist Toby Grimditch and makeup artist Kenny Campbell. Featured talent includes model Adam Sandell, with the campaign spanning both vertical and horizontal formats to showcase the seasonal collection.
Techniques
Natural light
Industries
Background
Mountain
Context
Advertising Campaign
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