Zalando, Highsnobiety: Genesis Band
Brands
Date
Apr 2024
Description
Genesis Band is a collaborative fashion project between Zalando and Highsnobiety that captures the intersection of cultural heritage and traditional craftsmanship. The film juxtaposes quiet, intimate studio sequences of artisans working with textiles against the kinetic energy of street celebrations. Produced by Eleanor UK, the work employs cinematic techniques and slow motion to examine the intricate details of beadwork and garment construction. By contrasting raw, live-action footage of ornate festival attire with focused shots of fabric manipulation, the piece emphasizes the tactile textures of high street fashion and ceremonial dress.
Style
Horizontal, Cinematic, Raw
Techniques
Slow motion
Industries
Color
Burgundy
Golden Yellow
Context
Advertising Campaign, Brand Film / Corporate Video
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