Highsnobiety
Nike is Guarding the Culture On and Off the Field
Dec 2025
Highsnobiety explores the intersection of professional football apparel and contemporary streetwear in this fashion-focused editorial project. The series features various national team jerseys styled with high-fashion elements, including pointed heels and structured skirts, to reframe classic sportswear within an urban context. Photographed by Hailey Heaton with fashion styling by Marissa Baklayan, the project utilizes both candid documentary-style flash photography and natural light editorial portraits. The visuals capture subjects in outdoor settings, such as artificial turf fields and urban streetscapes, highlighting the graphic patterns and typography of the Nike kits through a grainy, analogue film aesthetic.
Editorial, Vertical
Natural light
Sportswear
Editorial
