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Zalando: What Do I Wear Match

Brand
Zalando
Date

Aug 2025

Description

Zalando presents the 'What Do I Wear Match' campaign, a live-action commercial spot that explores the intersection of personal style and everyday encounters. The film centres on a woman browsing an outdoor market, drawing a visual parallel between her choice of attire and the surroundings. Developed by Wieden+Kennedy Amsterdam, the production utilises natural light to capture the texture and colour of a bustling market environment. The creative execution balances a narrative-led approach with a commercial tone, highlighting the brand’s positioning within the retail sector. Production support was provided by PRETTYBIRD UK, MADE IN LISBON, and Total World, with post-production and sound design services managed by Selected Works, tenthree, String and Tins, and Tracks & Fields.

Style

Horizontal, Commercial

Techniques

Natural light

Industries
E-commerce Platforms
Color
Scarlet
Background

Market

Context

TVC / TV Commercial

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