Zalando presents 'What Do I Wear', a commercial spot that captures a lively outdoor market scene. The film highlights winter outerwear through a focus on textural garments, including faux-fur and animal-print coats, set against a backdrop of fresh produce and artisanal cheese stalls.
Developed by agency Wieden+Kennedy Amsterdam, the project leans into a warm and nostalgic aesthetic. The production utilizes natural light and live-action techniques to frame the interplay between characters in a bustling, candid environment. With production support from PRETTYBIRD UK, the spot employs crisp, cinematic framing to maintain a grounded, observational tone throughout the vertical format edit.
