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Zalando: What Do I Wear Lunch

Brand
Zalando
Date

Aug 2025

Description

Zalando presents 'What Do I Wear', a commercial spot that captures a lively outdoor market scene. The film highlights winter outerwear through a focus on textural garments, including faux-fur and animal-print coats, set against a backdrop of fresh produce and artisanal cheese stalls. Developed by agency Wieden+Kennedy Amsterdam, the project leans into a warm and nostalgic aesthetic. The production utilizes natural light and live-action techniques to frame the interplay between characters in a bustling, candid environment. With production support from PRETTYBIRD UK, the spot employs crisp, cinematic framing to maintain a grounded, observational tone throughout the vertical format edit.

Style

Vertical, Commercial, Warm, Nostalgic

Techniques

Natural light

Industries
High Street Fashion
Color
Chocolate
Pure White
Background

Market

Context

TVC / TV Commercial

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