Zalando: What Do I Wear Bag
Brand
Date
Aug 2025
Description
Zalando’s What Do I Wear Bag commercial film captures a lifestyle-focused narrative set within the vibrant atmosphere of an outdoor market. The spot follows a protagonist as she navigates the stalls, leaning into dynamic framing and natural color grading to emphasize the candid nature of her interactions. Produced with a cinematic lens, the film utilizes natural light to maintain a warm aesthetic throughout the live-action sequence. The project represents a collaborative effort led by agency Wieden+Kennedy Amsterdam, with production handled by PRETTYBIRD UK, Total World, and production service MADE IN LISBON.
Style
Lifestyle, Horizontal, Cinematic, Warm
Techniques
Natural light
Industries
Color
Crimson
Off-White
Background
Market
Context
TVC / TV Commercial
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