Zalando

What Do I Wear?

Brand

Date

Mar 2025

Description

Zalando presents 'What Do I Wear?', a fashion campaign conceptualized by agency Mother London. The production features a series of high-energy vignettes set against European street and cafe backdrops, capturing a diverse array of daily routines and personal style choices. Produced by Pulse Films, the spot utilizes a dynamic visual language characterized by quick cuts and cinematic lighting. The aesthetic leans into a 1970s-inspired palette, enhanced by slow motion sequences and warm color grading to maintain a rhythmic, lively pace. Sarah Jessica Parker features alongside a cast of characters throughout the film, with sound design and music curation provided by Tracks & Fields.

Style

Horizontal, Cinematic, 1970s

Techniques

Slow motion

Industries

High Street Fashion

Color

Crimson

Navy

Pure White

Background

Street