Zalando: What Do I Wear?
Brand
Date
Mar 2025
Description
Zalando presents 'What Do I Wear?', a fashion campaign featuring Sarah Jessica Parker. Developed by agency Mother London and produced by Pulse Films, the project captures a series of urban vignettes set across European streetscapes and café environments. The commercial utilizes a dynamic, high-energy editing style, layering daily routines with fashion-forward outfit transitions. The execution leans into 1970s-inspired aesthetics, employing cinematic lighting and slow motion to build a rhythmic, movement-driven narrative. Sound design by Tracks & Fields complements the visual pacing of the live-action sequences.
Style
Horizontal, Cinematic, 1970s
Techniques
Slow motion
Industries
Color
Crimson
Navy
Pure White
Background
Street
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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