Zalando presents 'What Do I Wear?', a fashion campaign featuring Sarah Jessica Parker. Developed by agency Mother London and produced by Pulse Films, the project captures a series of urban vignettes set across European streetscapes and café environments.
The commercial utilizes a dynamic, high-energy editing style, layering daily routines with fashion-forward outfit transitions. The execution leans into 1970s-inspired aesthetics, employing cinematic lighting and slow motion to build a rhythmic, movement-driven narrative. Sound design by Tracks & Fields complements the visual pacing of the live-action sequences.
