The Zalando 'What Do I Wear' campaign features a series of vignettes exploring everyday fashion choices. Set against the backdrop of an open-air market, the live-action execution captures a naturalistic atmosphere under overcast daylight.
Developed by Wieden+Kennedy Amsterdam, the project leans into a cinematic visual language. Production was managed by PRETTYBIRD UK and Total World, with post-production and VFX services provided by Selected Works. Music and sound design were handled by String and Tins and Tracks & Fields, while local production service was facilitated by MADE IN LISBON.
