Zalando
What Do I Wear?
Brand
ProjectWhat Do I Wear?
Date
Dec 2024
Description
Zalando presents 'What Do I Wear?', a fashion campaign that tracks a character's transition from an intimate domestic setting to the energy of an urban club scene. Developed by agency and creative partner Mother Berlin with production by Academy Films, the film utilizes low-key lighting and neon highlights to establish a cinematic, moody atmosphere. The narrative follows a shift in context, moving from a private bedroom environment to the exterior of a nightlife venue through steady tracking shots and live-action technique.
Style
Horizontal, Cinematic, Moody, Matte
Industries
Luxury Fashion Houses
Color
Pure White
Cream
Background
Bedroom
Context
TVC / TV Commercial
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