Zalando
streetwear spring 2024
Brand
Projectstreetwear spring 2024
Date
Mar 2024
Description
Zalando presents its Streetwear Spring 2024 campaign, a commercial project featuring model Eva Wu. Photographed by Marko Suvic, the series leans into a clean, graphic aesthetic, utilising directional studio lighting to highlight the seasonal collection against a minimalist backdrop. The execution features the subject in a styled athletic romper and platform footwear. The composition incorporates organic framing through the use of looping electrical cables, maintaining a sharp, controlled visual language throughout the project.
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