Zalando: Pride
Brand
Date
Jul 2025
Description
Zalando celebrates Pride with a dynamic campaign that utilizes a vibrant game show format to engage a diverse cast. The project leans into a polished commercial aesthetic, featuring participants interacting at illuminated podiums against a backdrop of deep purple pleated drapes. Executed with high-energy editing, the film incorporates live-action technique and integrated VFX / visual effects. Post-production for the project was provided by OkayStudio London.
Style
Horizontal, Commercial, Clean
Techniques
VFX / visual effects
Industries
Color
Jet Black
Pure White
Navy
Background
Virtual Production Background
Context
Advertising Campaign, Social Media / Short Form Video
Associated creatives
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