Zalando: New in
Brand
Date
Feb 2025
Description
Zalando’s New In project presents a series of fashion portraits that lean into a clean, minimalist aesthetic. The work features portraiture of model Lorna Foran, captured with an editorial focus on natural textures and soft, even lighting. The project was photographed by Stini Roehrs, with casting direction by Mireia Torra. Each vertical composition emphasizes a neutral backdrop and a direct, composed interaction between the subject and the lens.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
Background
White Seamless
Context
E-commerce / Product
Associated creatives
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