Zalando
New in
Brand
ProjectNew in
Date
Feb 2025
Description
Zalando presents its latest editorial lookbook, 'New In,' a fashion-focused portrait series that highlights versatile everyday style. The project leans into a minimalist aesthetic, utilizing clean, neutral backdrops and soft, natural light to maintain focus on the styling and textures of the apparel. Photographer Stini Roehrs captures the collection through a series of tight, vertical portraits that emphasise natural skin and detailed features. Casting directed by Mireia Toran features Lorna Foran, whose presence brings a quiet, direct energy to the editorial stills.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
High Street Fashion
Background
White Seamless
Context
E-commerce / Product
Associated creatives
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