Zalando: New Balance Coquette Core

May 2025

Zalando presents the New Balance Coquette Core campaign, an editorial series that integrates athletic footwear with contemporary, playful styling. Photographed by Louise Chevallet, the project transitions between domestic and office-inspired environments, emphasizing the versatility of the footwear collection through clean, soft light compositions. The series features model Dagmar Janssen in various layered ensembles, contrasting athletic sneakers with ruffled socks, tights, and textured knits. The visual execution relies on natural light and a pastel palette to highlight the fabric details and design elements of the shoes. Produced by Eugenia Vicari, the campaign includes artful set design by Rebecca Ilse and makeup artistry by Berenice Ammann.