Zalando

May 2025

Zalando presents the New Balance Coquette Core campaign, a fashion editorial series that explores athletic footwear through a nuanced, stylized lens. Featuring model Dagmar Janssen, the project channels a blend of clean, editorial aesthetics and playful, soft-light photography to showcase various sneaker silhouettes. Through a mix of office-inspired, transit-oriented, and domestic settings, the visuals highlight the juxtaposition of technical sportswear with delicate details like satin ribbons and lace. Photographer Louise Chevallet leads the visual direction, capturing the collection across both studio still-life compositions and layered lifestyle frames. The production was supported by producer Eugenia Vicari, with set design by Rebecca Ilse and hair and makeup by Berenice Ammann. The execution relies on soft, natural light and a pastel-focused palette to emphasize textures and tonal finishes across the New Balance range.