Zalando: Les Ardentes 4
Brand
Date
Jul 2025
Description
Zalando presents Les Ardentes 4, a fashion campaign produced by ILA Studio. The project features live-action visuals captured against an urban canal and brick walkway setting, blending a contemporary digital aesthetic with a distinct retro sensibility. The imagery focuses on clean framing and natural light to highlight the subjects in a series of style-led portraits. The campaign captures a high-street fashion narrative, utilizing a vibrant visual approach that leans into clean, horizontal compositions.
Style
Horizontal, Commercial, Retro
Techniques
Natural light
Industries
Color
Royal Blue
Espresso
Background
Street
Context
Advertising Campaign
Associated creatives
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