Zalando: Les Ardentes 2
Brand
Date
Jul 2025
Description
Zalando presents Les Ardentes 2, a dynamic fashion project produced by ILA Studio. The work features two subjects in coordinated red and white athletic wear and metallic footwear, captured as they move through a brutalist concrete environment. Utilizing live-action technique and a vertical orientation, the editorial piece emphasizes high-energy interaction within expansive, sun-lit urban spaces. The movement is framed against clean lines and shadows to highlight the collection's aesthetic.
Style
Editorial, Vertical, Action
Industries
Color
Scarlet
Silver
Background
Carpark
Context
Advertising Campaign
Associated creatives
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