Zalando

How To Blush

Brand

Zalando

ProjectHow To Blush

Date

Oct 2024

Description

Zalando presents 'How To Blush,' a beauty editorial campaign focusing on vibrant pigment application and elevated cosmetic textures. Photographed by Jean Marques, the series explores varied applications of color, from soft, luminous cheek highlights to striking, high-contrast makeup looks. The project features hair styling by Attila Kenyeres and detailed makeup artistry by Ischrak Nitschke, with casting led by Mireia Torra and modeling by Harry Browse. Captured against minimalist white backgrounds, the imagery leans into a clean editorial aesthetic, utilizing techniques like macro photography, direct flash, and soft, natural light to emphasize skin texture and tonal nuances.

Style

Editorial, Vertical, Clean

Industries

Cosmetics

Color

Blush

Background

White Seamless

Context

Advertising Campaign