Zalando: Hair Drip

Aug 2024

Zalando's Hair Drip campaign centers on a series of beauty portraits that highlight diverse haircare aesthetics and textures. Captured by photographer Shauna Summers, the imagery maintains a consistent minimalist visual language across vertical, square, and horizontal compositions. The project emphasizes professional styling and refined grooming, featuring hair by Ruby Howes and makeup by Berenice Ammann. The technical execution relies on high-key studio beauty lighting and natural light to accentuate sheen and defined textures, such as wet-look styles and intricate curls, set against clean, neutral backgrounds. Casting for the project was provided by Mireia Torra.

Clean, Minimalist, Vertical

White Seamless, Residential Building

Advertising Campaign