Zalando

Jul 2024

Zalando presents an editorial fashion campaign featuring model Gabbriette, captured by photographer Ali Foroughi. The series bridges high-contrast studio aesthetics with domestic, candid elements, utilizing direct flash lighting and grainy textures to frame the subject across diverse interior environments. Working with hair stylist Ruby Howes and makeup artist Leana Ardeleanu, the project experiments with props and staging—ranging from sculptural horse statues to elaborate kitchen sets—to create a distinct editorial tone. The imagery draws on retro, gritty visual styles to document the collaboration.

Editorial, Vertical

Flash

Advertising Campaign