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YSL Beauty: YSL LOVESHINE Lipstick

Brand
YSL Beauty
Date

Mar 2024

Description

YSL Beauty presents a clean, minimalist campaign for the launch of its Loveshine Lipstick collection. Captured by photographer Ben Fourmi, the imagery leans into a high-end commercial aesthetic, utilizing soft, diffused beauty light to emphasize natural skin textures and the glossy finish of the product. The series features diverse models including Andrea Bocchieri, Chloe Coutau, and Yangying Long. Working with casting director Olivier Duperrin, the campaign employs a tight, macro-focused framing to highlight precise cosmetic details and metallic packaging against a seamless white backdrop. The production includes both product-led portraits and instructional, split-frame demonstrations that showcase complexion enhancements through an even, studio-lit approach.

Style

Vertical, Commercial, Clean

Techniques

Beauty Light

Industries
Cosmetics
Background

White Seamless

Context

Advertising Campaign

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