YSL Beauty

Mar 2024

YSL Beauty presents a high-end cosmetic campaign for its Loveshine Lipstick range, captured by photographer Ben Fourmi. The project employs a minimalist visual language, relying on clean studio lighting and crisp compositions to place the focus entirely on product application and texture. Featuring models Andrea Bocchieri, Chloe Coutau, and Yangying Long, the series utilizes tight, macro-style portraits to showcase the glossy finish of the lipstick against a seamless white background. With casting direction by Olivier Duperrin, the imagery balances polished product presentation with the natural complexion of the subjects. The campaign also includes instructional, before-and-after style frames that highlight the broader YSL Beauty cosmetic line, emphasizing an even, studio-lit aesthetic throughout.

Vertical, Commercial, Clean

Beauty Light

Cosmetics

White Seamless

Advertising Campaign