YSL Beauty

YSL LOVESHINE Lipstick

Brand

YSL Beauty

ProjectYSL LOVESHINE Lipstick

Date

Mar 2024

Description

YSL Beauty presents a high-end cosmetic campaign for its Loveshine Lipstick range. Photographed by Ben Fourmi, the visuals employ clean studio lighting to emphasize skin texture and the product's signature metallic packaging. The campaign features a series of close-up portraits and comparative demonstrations, including models Andrea Bocchieri, Chloe Coutau, and Yangying Long, to showcase the lip color payoff and complexion enhancements. Working with casting director Olivier Duperrin, the project leans into a minimalist, commercial aesthetic. The photography utilizes soft beauty light to highlight natural features while maintaining a polished, editorial look. The composition focuses on tight framing and intimate product interaction, reinforcing the brand's clear and sophisticated visual identity across the beauty industry.

Style

Vertical, Commercial, Clean

Techniques

Beauty Light

Industries

Cosmetics

Background

White Seamless

Context

Advertising Campaign