YSL Beauty

Feb 2025

YSL Beauty presents the Make Me Blush collection, a series of beauty portraits centered on the brand's latest liquid blush range. The campaign leans into a clean, minimalist aesthetic, with each frame captured against a bright white seamless background to place the focus on the product application and skin finish. Photographer Jenn Collins captures model Lanier Handy across the campaign, utilizing soft, directional beauty light to highlight natural skin textures and glossy cosmetic finishes. The execution features macro detailing of specific shades, including 54 Berry Bang, 66 Fuchsia Fling, and 37 Peachy Nude, emphasizing the radiant, dewy complexion synonymous with the collection. This series is defined by its clean, polished look.

Vertical, Warm, Clean

Beauty Light

Cosmetics

White Seamless

Advertising Campaign