YSL Beauty: YSL Beauty January 2024
Brand
Date
Jan 2024
Description
YSL Beauty’s January 2024 campaign, captured by photographer Ben Fourmi, highlights the brand’s club membership initiative. The creative work presents a series of vertical portraits that rely on a clean, minimalist aesthetic to emphasize the metallic texture of the brand’s VIP membership cards. With casting by Olivier Duperrin, the visuals feature model Mattia Castroianni and additional talent framed against stark white backdrops. The execution balances high-key studio lighting with a commercial focus, utilizing tight, low-angle perspectives to bring the membership cards to the foreground.
Style
Vertical, Commercial, Clean
Industries
Color
Jet Black
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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