YSL Beauty
YSL Beauty January 2024
Brand
ProjectYSL Beauty January 2024
Date
Jan 2024
Description
YSL Beauty’s campaign for January 2024 centers on a series of commercial portraits highlighting the brand’s membership club. Photographed by Ben Fourmi, the imagery features subjects positioned against a stark white backdrop, emphasizing a minimalist aesthetic. Casting by Olivier Duperrin, the visuals feature model Mattia Castroianni and additional talent interacting with metallic VIP membership cards. The work utilizes clean studio lighting and high-key techniques to focus on the textures of the cards and the subject’s attire, maintaining a consistent commercial identity across the series.
Style
Vertical, Commercial, Clean
Industries
Cosmetics
Color
Jet Black
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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