YSL Beauty
YSL Beauty January 2024
Brand
ProjectYSL Beauty January 2024
Date
Jan 2024
Description
YSL Beauty’s January 2024 campaign, captured by photographer Ben Fourmi, highlights the brand’s membership club through a series of minimalist portraits. The creative direction leans into a high-key aesthetic, utilising a stark, clean white backdrop to ground the composition. Featuring models including Mattia Castroianni, the imagery employs sharp, close-up perspectives to emphasise the metallic texture of branded membership cards. Casting by Olivier Duperrin rounds out the execution, which draws on a clean, commercial visual language to anchor the focus on the product details.
Style
Vertical, Commercial, Clean
Industries
Cosmetics
Color
Jet Black
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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