YSL Beauty

Sep 2025

In a sophisticated masterclass of cosmetic brand storytelling, the latest campaign for the YSL Beauty All Hours Glow Foundation leans into the intersection of high-end editorial elegance and sharp, commercial precision. The imagery centers on the radiant complexion of model Bineta Loupdy, whose presence is captured with clinical clarity to emphasize the seamless, luminous finish promised by the product. By utilizing studio strobe lighting to achieve a bright and even illumination, photographer Ben Fourmi effectively highlights the skin’s natural texture against a minimalist, clean white background, allowing the luxury gold branding of the packaging to serve as the definitive focal point. The composition relies on the deliberate synergy between skin finish and product identity, eschewing unnecessary visual clutter for a more focused, luxury aesthetic. Expertly curated makeup application by Elise Ducrot ensures that every detail supports the core brand narrative of timeless glow and refined polish, creating a visual language that feels both aspirational and accessible. This project serves as a compelling benchmark for modern beauty photography, demonstrating how a singular, tight-focus portrait can carry the full weight of a global campaign while maintaining the high-impact editorial feel characteristic of the YSL house. It is a masterfully executed exploration of light and complexion that translates the technical benefits of the foundation into a sleek, high-fashion statement.

Editorial, Commercial

Studio strobe

Cosmetics, Beauty