YSL Beauty: YSL Beauty
Brand
Date
Oct 2023
Description
YSL Beauty’s latest campaign for the All Hours collection centers on a direct product demonstration, highlighting the performance of the brand’s foundation and hyper finish powder. Featuring model Akoy Deng, the visuals utilize a vertical, commercial layout to compare bare skin against the finished application. Photographer Ben Fourmi captures the textures through a clean, minimalist lens. The imagery relies on beauty light to maintain a precise focus on complexion enhancement, framing the products within a structured e-commerce aesthetic.
Style
Vertical, Commercial, Clean, Minimalist
Techniques
Natural light, Beauty Light
Industries
Background
White Seamless
Context
E-commerce / Product
Associated creatives
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