YSL Beauty: 2024 Loveshine candy glaze
Brand
Date
Mar 2024
Description
YSL Beauty presents a campaign for the Loveshine candy glaze lipstick collection, focusing on high-gloss finishes and pigmented color palettes. Photographed by Ben Fourmi, the visuals utilize a clean, minimalist studio aesthetic to emphasize the product packaging and the smooth texture of the lip gloss formulas. The series features portraits of models including Patricia Zajac, with casting directed by Olivier Duperrin. The execution centers on precise, commercial beauty light that highlights metallic accents and vibrant color swatches, providing a polished look that prioritizes product clarity and consistency.
Style
Vertical, Commercial, Clean, Polished
Techniques
Beauty Light
Industries
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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