YSL Beauty
2024 Loveshine candy glaze
Brand
Project2024 Loveshine candy glaze
Date
Mar 2024
Description
YSL Beauty presents a clean, high-production campaign for its 2024 Loveshine Candy Glaze collection. The imagery, captured by photographer Ben Fourmi, focuses on the high-shine finish and metallic packaging of the lip products, maintaining a consistent minimalist aesthetic across each frame. Featuring model Patricia Zajac and casting directed by Olivier Duperrin, the visuals utilize a crisp, bright lighting scheme. The campaign employs a polished, commercial approach, integrating product swatches and typography to emphasize color vibrancy and texture.
Style
Vertical, Commercial, Clean, Polished
Techniques
Beauty Light
Industries
Cosmetics
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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