Y/Project
Y/Project F/W 24 Lookbook
Mar 2024
The Y/Project Fall/Winter 2024 lookbook presents a rigorous study in deconstructed tailoring and sculptural volume. Under the creative direction of Glenn Martens, the collection leans into architectural silhouettes, featuring oversized puffer jackets, layered denim, and avant-garde drapery that challenge traditional garment construction. Photographer Arnaud Lajeunie captures the series with a consistent, minimalist aesthetic, utilising clean studio lighting against seamless backdrops to bring texture to the forefront. The imagery emphasises tactile materiality, from distressed denim and shearling to sheer veils and intricate plaid textiles. The editorial framing remains deliberate and focused, often highlighting specific styling choices like metallic ear cuffs and layered headpieces. With casting led by Anita Bitton and Calvin Wilson, the lookbook features a diverse range of figures including Irina Shayk, Tyga, Ye, and Élodie Ouédraogo, all unified by Gary Gill's hair styling and Inge Grognard's precise makeup.
Editorial, Vertical, Clean
Designer Fashion
White Seamless
Lookbook
Associated creatives
