YMCA 25-26 Winter Campaign 2026

About

The YMCA 25-26 winter campaign is a promotional project that highlights community wellness and active lifestyles through live-action footage of various fitness disciplines. The campaign centers on the accessibility of indoor recreation facilities, featuring members engaged in swimming, basketball, yoga, and weight training. Produced by AKA, the campaign leans into a welcoming atmosphere by utilizing a blend of warm indoor lighting and natural window light. The edit emphasizes candid moments of movement and human connection to showcase the daily life within these spaces. Sound design for the campaign was provided by Max Cooper, with post-production and VFX services handled by Color Collective.