YMCA
25-26 Winter Campaign
Brand
Project25-26 Winter Campaign
Date
Apr 2026
Description
The YMCA 25-26 winter campaign is a promotional video series highlighting the organization’s diverse range of indoor physical activities. The footage captures community members across several recreational settings, including swimming laps in an indoor pool, basketball play on hardwood courts, and group yoga sessions. Developed by agency AKA, the work uses a live-action technique to showcase the facility's inclusive environment. The visual treatment leans into a combination of warm indoor lighting and natural window light to define the space. The production features music and sound design by Max Cooper, with post-production and VFX services provided by Color Collective.
Style
Horizontal, Commercial, Warm
Industries
Fitness
Context
Brand Film / Corporate Video
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