Xero explores the intersection of professional service and digital management in this commercial video titled Tradie & Salon. The project transitions between the physical reality of a suburban build site and a high-energy, colorful studio space to illustrate the functionality of the brand's mobile app for invoicing and receipt tracking.
Produced by AIRBAG through Rabbit, the spot utilizes playful choreography and bold art direction to ground its fintech message in a lighthearted, observational narrative. The execution relies on live-action techniques and a retro-inspired visual palette to maintain viewer engagement across its short-form broadcast format.
