Xbox: Shoppable Moments
Brand
Date
Dec 2018
Description
Xbox Shoppable Moments explores the integration of social commerce into the gaming ecosystem. The campaign features clean motion graphics that translate platform-native advertising strategies into a mobile-first experience. The project demonstrates how game console bundles are presented within Instagram feeds, utilizing a vertical format to highlight the intersection of consumer technology and digital retail. Creative development and production were led by McCann North America and Hook.
Style
Vertical, Commercial, Clean
Techniques
Motion Graphics
Industries
Color
Jet Black
Forest Green
Background
Solid Colour
Context
Digital / Display Advertising
Associated creatives
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