WWF's 'Time's Running Out' campaign addresses the destruction of the Amazon rainforest through a cinematic, live-action video piece featuring Lewis Hamilton. The film focuses on the impact of deforestation and fires on indigenous communities and wildlife, presented through a gritty and atmospheric lens.
The visual narrative utilizes macro cinematography and moody lighting, layering footage of burning leaves and matches against shots of Hamilton appearing on a vintage television monitor. Greenroom Films managed both the production and post-production, employing smoky textures to underscore the urgency of the subject matter.
