WWF
In Hot Water
Nov 2024
WWF's campaign project, In Hot Water, utilizes a distinctive thermal imaging color palette to draw attention to marine environments. Created by Nomint, the piece employs a high-contrast aesthetic that offsets glowing yellow and orange figures against deep, cool-toned violet backgrounds. The visual narrative, enhanced by animation and VFX, moves between land-based sequences and underwater scenes, capturing fluid interactions with marine life. The production relies on surreal imagery to maintain a cinematic tone throughout the film. Additional credits include post-production by Black Kite, with music and sound design handled by Twelve Decibels and Sine Audio.
Vertical, Action, Cinematic, Surreal
Animation, VFX / visual effects
Public Awareness
Advertising Campaign, Brand Film / Corporate Video