WWF: In Hot Water

Nov 2024

WWF's campaign project, In Hot Water, explores marine environments through an unconventional aesthetic lens. The work is defined by a distinctive thermal imaging color palette, rendering figures and marine life in glowing yellow and orange against deep violet backdrops. Developed by agency NOMINT, the film utilizes VFX and animation to mimic the look of heat-signature cameras. The narrative follows a character moving through a pier and into an underwater sequence, maintaining a cinematic, surreal atmosphere throughout the production. Post-production and VFX were managed by Black Kite, with original music and sound design provided by Twelve Decibels and Sine Audio.

Vertical, Action, Cinematic, Surreal

Animation, VFX / visual effects

Advertising Campaign, Brand Film / Corporate Video