Logo

WWF

In Hot Water
Brand
Date

Nov 2024

Description

WWF's campaign project, In Hot Water, utilizes a distinctive thermal imaging color palette to draw attention to marine environments. Created by Nomint, the piece employs a high-contrast aesthetic that offsets glowing yellow and orange figures against deep, cool-toned violet backgrounds. The visual narrative, enhanced by animation and VFX, moves between land-based sequences and underwater scenes, capturing fluid interactions with marine life. The production relies on surreal imagery to maintain a cinematic tone throughout the film. Additional credits include post-production by Black Kite, with music and sound design handled by Twelve Decibels and Sine Audio.

Style

Vertical, Action, Cinematic, Surreal

Techniques

Animation, VFX / visual effects

Industries

Public Awareness

Context

Advertising Campaign, Brand Film / Corporate Video

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