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WWF

In Hot Water
Brand
Date

Nov 2024

Description

WWF's campaign project, In Hot Water, brings a cinematic approach to environmental awareness through stylized animation. Created by NOMINT, the piece explores marine environments using a high-contrast thermal imaging aesthetic. Glowing yellow and orange figures are set against deep violet and blue backgrounds, mimicking the look of heat-signature cameras. The narrative flows from a pier sequence into an underwater landscape populated by coral and marine life. The production relies on surreal VFX and fluid, motion-heavy animation to build its visual world. The project features audio work from Twelve Decibels and Sine Audio, with post-production handled by Black Kite.

Style

Vertical, Action, Cinematic, Surreal

Techniques

Animation, VFX / visual effects

Industries

Public Awareness

Context

Advertising Campaign, Brand Film / Corporate Video

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