WWF introduces 'Habichella,' a vibrant public awareness campaign designed to encourage sustainable daily habits. The project centers on a playful anthropomorphic red bean mascot who navigates a series of environmental themes, guiding viewers through actionable conservation steps via Spanish text captions.
The execution blends 2D motion graphics with live-action footage, utilizing a clean, vertical format tailored for digital engagement. The animation style leans into a high-energy, artistic aesthetic, emphasizing accessibility and movement to translate conservation concepts into a commercial format. Production for the campaign was handled by The Green Room.
