WWD

May 2025

Direct Effect for WWD is a beauty editorial series featuring model Cristina Jugo. Photographed by Caleb & Gladys, the project explores high-contrast portraiture and macro perspectives within the cosmetics sector. The imagery leans into a clean, minimalist aesthetic, often utilising a neutral grey backdrop to bring focus to sharp cosmetic details and structural lighting. Working with hair stylist Ben Jones and makeup artist Sandy Nicha, the creative team developed a series of looks defined by slick, wet-look hair and precise, editorial-driven makeup applications. Techniques such as macro-focused composition and controlled soft light help highlight natural skin textures and defined facial features throughout the collection.

Editorial, Vertical, Clean

Cosmetics

Grey Seamless

Editorial