WWD: Direct Effect
Brand
Date
May 2025
Description
WWD presents Direct Effect, a beauty editorial project focused on precise, sculptural aesthetics. Photographed by Caleb & Gladys, the series highlights detailed cosmetic applications through a macro lens, utilizing clean, soft directional light to emphasize skin texture and structured facial features. The visuals feature model Cristina Jugo, with hair styling by Ben Jones and makeup by Sandy Nicha. The portraits lean into a minimalist aesthetic, incorporating a wet-look hair style and metallic cosmetic accents set against neutral, gradient backgrounds. The project explores visual distortion and clarity through the use of magnifying elements.
Style
Editorial, Vertical, Clean
Industries
Background
Grey Seamless
Context
Editorial
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