WWD
Chicago Prep
Brand
ProjectChicago Prep
Date
Aug 2025
Description
WWD presents Chicago Prep, a fashion editorial capturing a curated collegiate aesthetic. The series features model Sergio Perdomo styled in a layered ensemble, pairing a striped button-down and polka-dot tie with classic accessories including suspenders and a beret. Executed with creative input from fashion editor and stylist Alex Badia, the project leans into a lifestyle documentary style. The imagery utilises natural light to emphasise the varied textures of the apparel against a busy urban backdrop.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
High Street Fashion
Color
Jet Black
Pure White
Crimson
Background
Street
Context
Editorial
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